A recent visit to the Boston Globe illustrates the changing face of journalism: tradition meets tomorrow. What is next for the newspaper industry? Taking a look at the ink stained printing press in the caverns of the Globe reminds us that the newspaper is still alive and kicking. Innovative measures at the Globe are what drive their website and the use of social media in the newsrooms.
The Globe’s Idea Lab is a dim lit space, with funky chairs and carpeting, that provides staff with ways to follow the Globe’s presence in social media. Television screens capture how many times people post an Instagram in Boston, re-tweet a Globe article, or mention the Globe on Twitter. The newest tweet mentioning the Globe shows up on on wall via projection monitor, until another is send out into the Twitterverse.
The technology was interesting, but more fascinating was the people behind them. It was encouraging listening to the passionate, intelligent, and innovative people that are part of what is yet to come for Journalism.
A stop at the Globe’s newly acquired radio station, RadioBDC, available only at boston.com was another great experience. The difference in RadioBDC radio versus a traditional FM station is advertising. Instead of a five minute breaks for commercials, in between music and talking, DJs at RadioBDC can break once every hour, mention their advertiser, and continue giving listeners what they really want: music. It’s also convenient that breaking news is just down the hall, and reporters can come in at anytime to let listeners know what is happening in Boston and beyond. I think it’s a great move on the Globe’s part, and it seems like it is, and will be, a success.